CASK MARQUE NEWS
CASK MARQUE & INDUSTRY NEWS
Cask Beer Uncovered – Martyn Cornell Review
I was talking to Pete Brown, author of the annual Cask Report, at the launch of Cask Beer Uncovered, the £2m...
What’s in a beer?
The Brewers of Europe have announced a major voluntary move from brewers to list ingredients and nutrition information...
Adnams beer sales up 10%
Adnams has today published its Report & Accounts for the 12 months to 31 December 2014, showing sales of £66.0m...
New Cask Beer Uncovered e-learning launched
The future of cask beer quality and dispense receives a massive boost today with the launch of Cask Beer Uncovered, a...
Greene King Leisure Tracker February 2015
Each month Greene King publishes its Leisure Spend Tracker based on an omnibus questionnaire in order to provide...
SIBA launches its first strategic plan
SIBA has just launched a strategic plan setting out its aims for the next three years called Delivering the Future of...
News
Beer & Chocolate
Beer and chocolate – a match made in heaven? Beer-loving ladies from across the industry have marked an early end to Lenten promises by hosting their annual Beer and Chocolate tasting at the Draft House, Tower Bridge. With Easter firmly in their sights, the women...
What women want?
In Pete Brown’s first book, ‘Man Walks into a Pub’, the author makes an observation about beers brewed specifically for women. “Every now and again some brewer will have another punt at a beer targeted at women. They never work. It’s not that women don’t drink...
Marstons host 25th Cask Marque assessors meeting
Marstons kindly hosted the 25th meeting of the Cask Marque Assessors at their brewery in Burton. Over 40 assessors and trainers attended this twice a year gathering. The purpose is to update everybody on Cask Marque activities and performance and to talk about key...
Cask Marque invests heavily in new website
The Cask Marque website which lists over 8,350 award winning pubs is now heavily consumer focused to help drive footfall into pubs. Drinkers will now be able to access a powerful search engine under the following headings: Pub Search Search by any part of the pub...
Views of the Industry Insider
When Cask Marque was set up in 1998 to promote the cask category within the industry we quickly discovered over a third of the pubs in the UK were serving poor quality beer. The question at the time was how could you grow the cask market if customers were frequently...
Cask Marque spreads its wings
8th June 2012 - With over 8,000 pubs in the UK achieving the Cask Marque award, demand for the scheme is spreading into Europe and America. This week The Bombardier in Paris achieved the award with its owners, Charles Wells, investing not only updating the dispense...
Ale Trail
A Great Pint?
If you are wondering how to tell a great pint from an average or a duff one, then here are some tips. 1. Unless advertised as being hazy, cask beer should be clear and bright in appearance in the glass, this even applies to the dark milds and stouts. 2. Always look...
Research
Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for. Original Research Back in...
Leeds Brewery Tasting
A group of women in Leeds yesterday joined the growing number of female beer drinkers when the Leeds Brewery Tap hosted a pre-Easter beer and chocolate tasting. The tasting was organised by Dea Latis - named after the Celtic goddess of beer - a nationwide group aiming...
Beer & Chocolate
Beer and chocolate – a match made in heaven? Beer-loving ladies from across the industry have marked an early end to Lenten promises by hosting their annual Beer and Chocolate tasting at the Draft House, Tower Bridge. With Easter firmly in their sights, the women...
What women want?
In Pete Brown’s first book, ‘Man Walks into a Pub’, the author makes an observation about beers brewed specifically for women. “Every now and again some brewer will have another punt at a beer targeted at women. They never work. It’s not that women don’t drink...
Marstons host 25th Cask Marque assessors meeting
Marstons kindly hosted the 25th meeting of the Cask Marque Assessors at their brewery in Burton. Over 40 assessors and trainers attended this twice a year gathering. The purpose is to update everybody on Cask Marque activities and performance and to talk about key...
Cask Ale
UK Alcohol Consumption falls according to BBPA
UK alcohol consumption fell again in 2013, to the lowest level this century according to the British Beer & Pub Association’s Statistical Handbook 2014. In 2013, alcohol consumption per capita was down 1.7 per cent on 2012. The new Handbook shows a strong downward...
Entries open for International Brewing Awards & Cider Awards
Brewers are invited to enter their beers to the International Brewing Awards. Around 1,000 beers and ciders are expected to enter the competition, with judging taking place in February 2015 in Burton-on-Trent. Last year’s contest attracted entries from brewers and...
Adnams brewery says “Hop to it”
Adnams has launched a county-wide appeal for donations of wild and garden hops and is urging beer lovers to report sightings of them growing to help create a new Wild Hop beer, due to be launched this autumn. The recipe for the new beer – which is set to be an amber...
Cask Ale Week 2014
There are plenty of opportunities to get involved in Cask Ale Week and, if you run a pub, why not replicate some of these ideas in your own pub? See below for plans so far from breweries and pubs around the UK including beer festivals and tastings, food and beer...
GBBF – Great Bonkers Beer Festival
GBBF - Great Bonkers Beer Festival August is the month when the biggest Beer Festival in Britain hits London. The Great British Beer Festival – or GBBF - attracts around 55,000 drinkers over a 5 day period, offering up to 700 different cask ales, and a plethora of...
CAMRA calls for brewers to include tasting notes on pump clips
CAMRA has called upon British breweries to revolutionise the way they promote their beers in pubs by making it standard to clearly show what a beer looks, smells and tastes on handpumps. The campaigning organisation claims that this can help grow the real ale market...
Beer and Food
Micropubs tipped to reach 100 by end of 2014
Micropubs are both a throwback to the past and the way forward for pubs, according to micropub founder, Martyn Hillier. These small pubs, usually in converted shops, a butcher's in Martyn's case, focus primarily on cask ale and good conversation. The ales are often...
Mixed fortunes for beer sales in third quarter 2014
UK beer sales have risen, year-on-year, for the third quarter in a row, according to the latest UK Quarterly Beer Barometer from the British Beer & Pub Association. Annual beer sales for the year ending 30 September were 1.4% up on the previous year, the third...
Fuller’s new #emptypint twitter campaign
Fuller's is starting a new interactive social media campaign this Monday which will enable customers to get a free refill of London Pride, simply by tweeting a picture of their empty London Pride branded glass with the hash tag #EmptyPint . The #EmptyPint twitter...
Village Urban Resorts hotel group awarded Cask Marque plaque
Village Urban Resorts Group has been awarded the Cask Marque accreditation for beer quality across its entire group of twenty-five hotels. Supported by Marston’s, the Village Urban Resorts Group has put all of its hotels through the rigorous assessment process...
New App to reward pub goers
Nicholson’s Pubs has launched a new, free app called Hop Circle which is the first pub-based loyalty and rewards app to be released in the UK . Available to download now, the app will offer customers the chance to enjoy a selection of rewards and benefits for their...
“There’s a Beer for That” £10m marketing campaign
The new ad campaign for Let There be Beer is launching on Sunday 2nd November and you can see the advert, "There's a Beer for That", here. The idea behind the campaign is the universal nature of beer and the multitude of opportunities for enjoying a beer, whether with...
Insight
SIBA looks to the future of British beer
In this video Julian Grocock discusses SIBA's role in promoting beer, getting beer from the smaller brewers to the British market and lobbying at a local and national level. He stresses the importance of community and getting beer into local pub. Beer such as cask ale...
Local Impact of the Beer and Pub Sector – the vital statistics
Key data on the impact of beer and pubs on the British economy was produced by Oxford Economics for the BBPA in early 2014. It clearly shows the value of beer and pubs, including wages by Parliamentary Constituency and Local authority and employment by age and type to...
Mad Bishop & Bear, Paddington, London
Each year Fuller's reveals its Master Cellarman of the Year in recognition of the landlord or landlady serving the most consistently-good cask ale. The 2014 winner was Helen Wilson from the Mad Bishop and Bear which is located at Paddington station in London. The Mad...
CAMRA calls for brewers to include tasting notes on pump clips
CAMRA has called upon British breweries to revolutionise the way they promote their beers in pubs by making it standard to clearly show what a beer looks, smells and tastes on handpumps. The campaigning organisation claims that this can help grow the real ale market...
Otley Brews ales for Knife and Fork Food Pubs
Knife & Fork Food have collaborated with Otley Brewing Company to launch a series of ales exclusive to the South Wales pub company which has pubs in Cardiff and the Vale of Glamorgan. The new ale was launched in August at a number of Meet the Brewers events,...
Champion Beer of Britain 2014
The winner of the Champion Beer of Britain is Boltmaker brewed by Keighley brewery Timothy Taylor. The brewery has previously won the award four times for its well-known brew Landlord. Timothy Taylor describes Boltmaker as a well-balanced, genuine Yorkshire Bitter,...
Cask Reports
What is cask ale?
What is cask ale - It is known popularly as "real ale" thanks to more than a quarter-century of feverish and dedicated activity by the Campaign for Real Ale (CAMRA). But a brewer and a connoisseur will prefer the term "cask-conditioned beer", for it best expresses the...
A Great Pint?
If you are wondering how to tell a great pint from an average or a duff one, then here are some tips. 1. Unless advertised as being hazy, cask beer should be clear and bright in appearance in the glass, this even applies to the dark milds and stouts. 2. Always look...
Research
Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for. Original Research Back in...
Leeds Brewery Tasting
A group of women in Leeds yesterday joined the growing number of female beer drinkers when the Leeds Brewery Tap hosted a pre-Easter beer and chocolate tasting. The tasting was organised by Dea Latis - named after the Celtic goddess of beer - a nationwide group aiming...
Beer & Chocolate
Beer and chocolate – a match made in heaven? Beer-loving ladies from across the industry have marked an early end to Lenten promises by hosting their annual Beer and Chocolate tasting at the Draft House, Tower Bridge. With Easter firmly in their sights, the women...
What women want?
In Pete Brown’s first book, ‘Man Walks into a Pub’, the author makes an observation about beers brewed specifically for women. “Every now and again some brewer will have another punt at a beer targeted at women. They never work. It’s not that women don’t drink...