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Drinkers News

Know Your Beers!

I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is the same, we know that saying you...

Ale Enthusiasts bound together by Cask Marque Ale Trail

A group of ale enthusiasts brought together by Cask Marque’s ‘Ale Trail’ have forged a firm friendship after becoming Ale Ambassadors for the brand.

Drinkers are awarded ‘Ale Ambassador’ status by Cask Marque when they scan 500 or more Cask Marque certificates, using the Caskfinder app. Caskfinder users are encouraged to seek out the certificate in Cask Marque accredited pubs...

Cask Report 2018-19

Download the Cask Report 2018-19 and read about the action plan to tackle cask's decline in sales.

One of the key points in the report is TEMPERATURE

Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right.

Yet 69% of pubs are serving cask ale at over 13 degrees centigrade during the...

Fit to Fill Glassware

The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality.

Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented beer – all affecting yields.

Cask Marque’s Top Ten Tips to...

Hogs Back Hop Party

Hogs Back Brewery celebrated its fourth annual hop harvest with a party for more than 1000 residents, families, friends and members of the Tongham TEA Club. Despite rainfall on the day, spirits were high among the guests enjoying live music, a Kids Zone, street food, and of course plenty of Hogs Back beers -  including Green TEA, made with freshly...

Quality Report

Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training has a massive commercial impact, by reducing wastage, improving yield and increasing sales.

This has clearly...

Robinsons Launch ‘Best In Glass’ Scheme in Relentless Quest For Beer Quality

T he 180-year-old Stockport-based family brewers, ROBINSONS, have launched a new quality assurance scheme – ‘Best in Glass’ – in a quest to improve beer quality across their 260-strong tenanted and managed pub estate.
For the first time this new initiative will seamlessly knit together Robinsons annual beer quality audit, Cask Marque audits, training records and Vianet data...

Time For A Beer Spring Clean?

Most successful businesses give themselves a health check at least once a year to make sure they are maximising profits, reducing wastage, motivating staff and generally running their company with efficiency. Pubs, clubs, hotels and restaurants are no different – a general review of practices and premises is a good way to unravel any bad practices or behaviours. So the...

Beer lover’s paradise to hit London next week

A 'beer lover's paradise' will arrive in London next week, bringing together a thousand different beers from across the UK and abroad for the Great British Beer Festival.

Taking place from 7-11 August at Olympia London, the festival will have 30 different bars with more beer choice than ever before, including its very first alcohol-free beer range, alongside vegan-friendly...

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