← Previous Next → Some of you may know that I have a bee in my bonnet about service: in pubs, restaurants, shops and cafes. I will argue that you can have the best beer, the best food, the best merchandising in the world, but what really sets the bar is the...
← Previous Next → Written by Nigel Sadler, @NigelSommelier – Ex-brewer. Beer & Brewing Educator, IBD Qualified: Malting, Brewing & Distilling. International Beer Judge, UK Beer Sommelier of the Year (2012) & Cask Marque Assessor.Following...
The Cask Marque Guide To Beer Styles:I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a...
I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is...
The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer:Get your quality rightOne poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
