by Annabel Smith | Oct 25, 2018 | Advice, Beer Styles, Insight
The Cask Marque Guide To Beer Styles: I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a...
by Annabel Smith | Oct 12, 2018 | Advice, Beer Styles, Cask Ale, Insight
I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is...
by Annabel Smith | Sep 27, 2018 | Advice, Beer Quality, Practical Advice
The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
by Annabel Smith | Sep 24, 2018 | Advice, Improving profits, Insight, Practical Advice
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer: Get your quality right One poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
by Annabel Smith | Aug 16, 2018 | Advice, Beer Quality, Cask Ale, Improving profits, Insight, Quality Report
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
by Annabel Smith | Aug 16, 2018 | Advice, Beer and Food, Insight, Promotion
It would be wrong to say beer is better with food than wine, or wine is better than beer. They just do completely different things: the carbonation in beer can act as a palate cleanser, spritzy hoppy beers can cool the heat of fiery chillies, and malty beers...
