As part of Cask Marque’s continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition. These can be used as a guide...
We are pleased to announce the launch of SALSA Plus Beer a Brewery Accreditation Scheme for regional and local breweries to demonstrate to buyers their commitment to quality, consistency and legality. The development of the scheme has taken over two years and trials...
Customers want to ‘try before you buy’ as its breaks down barriers to them purchasing cask ale and also increases your sales. Try before you buy also helps grow your pub’s reputation as a customer friendly pub with quality beer. Download the...
Licensees are under immense cost pressures, with competition from other leisure activities and increasing consumption of alcohol in the home. Increasingly, outlets are being targeted by seemingly attractive offers from non-reputable suppliers of dispense gas. However,...
What is it about? The objective of the charter is to highlight best practice in the supply chain to ensure that there are the highest levels of service standards, thus ensuring beer is delivered in prime condition. Any distributor must adhere to the following criteria...
A beer festival offers customers a great opportunity to taste a variety of different beers. Cask Ale Week is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales...
