an award for pubs with great ale
WHAT IS CASK MARQUE?
The ‘Cask Marque’ is an award for pubs which serve great quality cask ale.
Cask Marque is an independent company funded by brewers, pub groups and trade bodies (see below) with the aim of improving beer quality through an accreditation scheme.
Qualified assessors make over 20,000 visits a year to over 10,000 pubs which hold the award. They test for temperature (to score full marks the beer should be between 10 – 14 degrees), appearance, aroma and taste. All beers must make the grade to pass the visit.
Accredited pubs are then promoted through the CaskFinder App, CaskFinder Online and through the plaque and point of sale at the pub. Recent independent research for the 2017 Cask Report identified that 77% of beer drinkers recognised the Cask Marque plaque as a badge of quality.
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Cask Marque Membership
- Independent accreditation
- Cask Marque plaque
- Framed certificate
- Point of sale materials
- Random inspections
- Pub profile on cask-marque.co.uk and the Cask Finder app
- Pub featured on Cask Marque sat nav
- Access to cellar management training
- Regular newsletters
THE CASK MARQUE SPONSORS
Cask Marque is supported by many companies in the brewing industry. Sponsors support their pubs or customers by sponsoring them to try and gain Cask Marque Accreditation.
Should a pub fail an inspection then the sponsor will provide advice on how to remedy the problem. These are the companies which are currently Cask Marque sponsors. If you stock beers from or are owned by the companies there is a possibility they will sponsor you. All sponsorship must be agreed with the brewers/pub owners but can often be done via Cask Marque. Call us on 01206 752212 for more information or email firstname.lastname@example.org.