Tasting beer for a living has to be one of Britain’s best jobs. Getting paid to sample and test beer really fits the ‘living the dream’ stereotype. I was recently lucky enough to follow in the footsteps of a Cask Marque assessor – who does exactly that. All while...
The Cask Marque Guide To Beer Styles:I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a...
Below is an introduction to Cask Marque that was written for Ale Cry – CAMRA’s Central Lancashire Branch free magazine.The Cask Marque plaque adorns pubs up and down the country and is a sign of great beer in each one. Have you ever wondered what a pub has...
The Cask Report 2017-18 is now available and contains a wealth of material to help you make a profit from cask beer. Download it here. For this year’s report we have undertaken a large consumer survey through YouGov as well as a similar online poll of cask...
Cask Marque Chronicle: The Ultimate Pub Quiz – Geeky Beer Facts #2. Previously, I spoke about my old little notebook containing scribbles on geeky beer facts which I’ve picked up along the way. I promised you more this week so here goes… I’ll start off with the...
Cask Marque Chronicle: The Ultimate Pub Quiz – Geeky Beer Facts #1 This week’s newsletter has a twist – it’s the ultimate beer facts to astound your customers, test your staff with, or even include in your next pub quiz!...