Nicholson’s Pubs has launched a new, free app called Hop Circle which is the first pub-based loyalty and rewards app to be released in the UK .

Available to download now, the app will offer customers the chance to enjoy a selection of rewards and benefits for their loyalty. This includes a welcome voucher upon download, entitling them to a pint of Nicholson’s Pale Ale for just £1, redeemable in any of the group’s 78 pubs.  One of the app’s star features is the Ale Trail, guiding users through five London tours of notable Nicholson’s pubs, with a 25% off discount the reward for completing each trail.

The app will also allow users to browse a collection of tasting notes in the Ale Library, a growing encyclopedia of over 150 ales, bracketed by brewer, style, strength and season. By downloading the Hop Circle app, users will have a ready-made pub and beer guide at their fingertips whenever they’re out and about.

As well as locating their nearest Nicholson’s Pub, customers can also use their app to enjoy 25p off  a pint of cask ale, while further offers and promotions will be automatically downloaded to the My Rewards section throughout  the year. The app also runs a collector mechanic in the background, ensuring that the user will be rewarded on a regular basis for their loyalty throughout the year.