Cask Marque Chronicle: How Do Your Customers Taste Beer?

by Annabel Smith
I’ve been interested for a long time about our sense of taste, and why some people love beer, and why some people say they really don’t like it. So I was lucky enough to spend some time with a flavour psychologist who had worked all over the world with drinks and food companies getting the flavour profile of their product to match the kind of consumers they wanted to attract.

CASK MARQUE CHRONICLE: PREMIUMISING CASK BEER

by Annabel Smith
We need to get away from the misconception that cask is a ‘poor relation’ to the newer, trendier, beers emerging in the market place and rethink the fantastic opportunities cask can offer to the new generation of beer drinkers.

Cask Marque Chronicle: Are Your Staff Clued Up On Cask?

by Annabel Smith
As part of Cask Marque's continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition.