by Alastair Macnaught | Nov 1, 2018 | Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, News, Practical Advice, Quality, Real Ale, Reports
(Reproduced courtesy of Pete Brown. Follow him here.) After talking last week about some general attitudes and behaviours around cask ale, this week I’m focusing in on the sense I got from research about some specific issues around how cask is presented to the...
by Alastair Macnaught | Oct 29, 2018 | Beer Quality, Cask Ale, Cask Reports, Quality, Real Ale, Stats & Research
Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report. Interesting Points: People are interest in benefits, not features… Quality always matters! Closely linked to awareness and...
by Alastair Macnaught | Oct 23, 2018 | Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, News, Practical Advice, Quality, Real Ale, Reports
(Reproduced courtesy of Pete Brown. Follow him here.) The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the Report this year (well, only bits of it) but I did do the research behind it....
by Alastair Macnaught | Sep 28, 2018 | Beer and Food, Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, Improving profits, Insight, Practical Advice, Quality, Real Ale, Stats & Research
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
by Annabel Smith | Sep 27, 2018 | Advice, Beer Quality, Practical Advice
The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
by Natalie Smith | Sep 26, 2018 | Beer Quality, Cask Ale, Insight, New to Cask?
Below is an introduction to Cask Marque that was written for Ale Cry – CAMRA’s Central Lancashire Branch free magazine. The Cask Marque plaque adorns pubs up and down the country and is a sign of great beer in each one. Have you ever wondered what a pub...
