Cask Report 2019: the Fight Back Begins Now with Premiumisation
There are more breweries in Britain than there have been for decades – around 2,300. They supply over 50,000 pubs, bars, hotels, restaurants and clubs with cask beers, making over 10,000 different beers available each...
What Ails Cask Ale? (Part Two)
(Reproduced courtesy of Pete Brown. Follow him here.)
After talking last week about some general attitudes and behaviours around cask ale, this week I’m focusing in on the sense I got from...
Pete Brown talks about Cask Report research
Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report.
Interesting Points:
People are interest in benefits, not features...
Quality always...
What Ails Cask Ale? (Part One)
(Reproduced courtesy of Pete Brown. Follow him here.)
The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the...
Cask Report 2018-19
Download the Cask Report 2018-19 and read about the action plan to tackle cask's decline in sales.
One of the key points in the report is TEMPERATURE
Research found that 85% of licensees interviewed say...
Cask Report 2017-18
The Cask Report 2017-18 is now available and contains a wealth of material to help you make a profit from cask beer. Download it here.
1) Consumers' views on...