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Greene King Leisure Tracker September 2016

This month’s Greene King Leisure Spend Tracker highlights the importance of Halloween to youngsters aged 18-24 years old and their desire to celebrate the occasion at the pub. Almost a quarter of young adults respondents confirmed that they will celebrate Halloween down their local this year, with nearly two thirds intending to spend the same or more money than they did last year.

The Leisure Spend Tracker data has highlighted the importance of the event for young adults; almost a third of whom celebrate Halloween every year.

Commenting on this month’s Leisure Spend Tracker, Rob Rees, Greene King group marketing director said: “It is great to see Brits getting into the spirit of Halloween again this year, with nearly one in five people celebrating the occasion and a further 12% celebrating it most years. Halloween is one of the many important events that we celebrate in our pubs, and is particularly popular with young people.

“However, it’s not just Halloween that young people think the pub should celebrate; over half of 18-24 year olds, approximately 10% more than the GB average, feel it is important for local pubs to be involved in seasonal events. The data suggests that pubs remain important hubs for local communities and, here at Greene King, we are keen to open our doors to all local communities looking to celebrate key events in the British seasonal calendar!”


  • In September, the average British household spent £205 on out of home leisure, a £3 (2%) decrease year-on-year and a £24 (11%) decrease month-on-month.
  • Eating Out and Drinking Out experienced year-on-year increases of £4 (5%) and £4 (9%), respectively.
  • Other Leisure continued to struggle, with a £12 (15%) decrease in spending year-on-year.

Commenting on this month’s Leisure Spend Tracker, Rob added: “The end of the summer holidays has inevitably resulted in a month-on-month contraction in Leisure Spend. However, year-on-year figures for Eating and Drinking Out remain positive, indicating that consumers are continuing to enjoy the extensive options that the UK’s casual dining market has to offer.”

The last 12 months have seen significant fluctuations in spending, the value of the pound and consumer confidence; developments that make the consistency of performance of Drinking Out spend mix all the more impressive. We have discussed this phenomenon in previous reports and with September representing the 10th month in a row with spend mix equal or above 22% we are approaching a full year of ring-fenced spend on Drinking out.