Cask Marque Membership
WHAT IS CASK MARQUE
The ‘Cask Marque’ is an award for pubs which serve great quality cask ale.
Cask Marque is an independent company funded by brewers, pub groups and trade bodies (see below) with the aim of improving beer quality through an accreditation scheme.
Qualified assessors make over 20,000 visits a year to over 9,000 pubs which hold the award. They test for temperature (to score full marks the beer should be between 10 – 14 degrees), appearance, aroma and taste. All beers must make the grade to pass the visit.
Accredited pubs are then promoted through the CaskFinder App, CaskFinder Online and through the plaque and point of sale at the pub. Recent independent research by Cardinal for the 2014 Cask Report identified that 71% of beer drinkers recognised the Cask Marque plaque as a badge of quality.
THE 8 GREAT REASONS TO JOIN CASK MARQUE
It’s a great way of getting more people into your pub
Kathryn LongdenCASK MARQUE MEMBERSHIP BENEFITS
Independent accreditation
Cask Marque plaque
Framed certificate
Point of sale materials
Random inspections
Pub profile on cask-marque.co.uk and the Cask Finder app
Pub featured on Cask Marque sat nav
Access to cellar management training
Regular newsletters
THE CASK MARQUE SPONSORS
Cask Marque is supported by many companies in the brewing industry. Sponsors support their pubs or customers by sponsoring them to try and gain Cask Marque Accreditation.
Should a pub fail an inspection then the sponsor will provide advice on how to remedy the problem. These are the companies which are currently Cask Marque sponsors. If you stock beers from or are owned by the companies there is a possibility they will sponsor you. All sponsorship must be agreed with the brewers/pub owners but can often be done via Cask Marque. Call us on 01206 752212 for more information or email angie@cask-marque.co.uk.
