As we turn our attention to reopening pubs, it’s important to consider how to maximise profitability whilst being mindful of all the Government restrictions. Research undertaken by Cask Marque for a major pub group shows that taking an ‘ok cellar’ to...
We are all turning our attention to reopening pubs and asking the question how we can maximise profitability allowing for all the Government restrictions? Research undertaken by Cask Marque for a major pub group shows that taking an ‘OK’ cellar to a...
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer:Get your quality rightOne poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
Pubs rely on word-of-mouth promotion to get people through the door and buying their beers. Increasingly, this form of promotion is taking place on social media, where users are telling the world about their night out and ‘checking themselves in’ to a pub online. It’s...
