Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report.
People are interest in benefits, not features…
Quality always matters! Closely linked to awareness and knowledge.
The vast majority of drinkers have a preference to a cooler cask ale temperature when served.
When licensees are passionate about cask, the results speak for itself and everything follows!