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Pete Brown talks about Cask Report research

Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report.

Interesting Points:

People are interest in benefits, not features…

Quality always matters! Closely linked to awareness and knowledge.

The vast majority of drinkers have a preference to a cooler cask ale temperature when served.

 When licensees are passionate about cask, the results speak for itself and everything follows!