Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report. Interesting Points: People are interest in benefits, not features… Quality always matters! Closely linked to awareness and...
(Reproduced courtesy of Pete Brown. Follow him here.) The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the Report this year (well, only bits of it) but I did do the research behind it....
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
Below is an introduction to Cask Marque that was written for Ale Cry – CAMRA’s Central Lancashire Branch free magazine.The Cask Marque plaque adorns pubs up and down the country and is a sign of great beer in each one. Have you ever wondered what a pub has...
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
