Cask Marque Chronicle: Educating Your Consumers

by Annabel Smith
As part of Cask Marque's continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition. These can be used as a guide for licensees and staff alike - hopefully as a useful reminder or as a training guide. This week's newsletter focuses on how to educate beer drinkers on cask ale: