Each month the number of pubs achieving the Cask Marque quality award creeps closer to the magic number of 10,000. This reflects well on the licensees and managers who are using best practice in the cellar, and also brewers and retailers investing in training and...
Congratulations on becoming Cask Marque accredited! Now you have your Cask Marque plaque and point of sale how do you go about promoting it? We would recommend using some of the ideas on this check list to get the maximum publicity from your award. If you have used...
When pubs apply for the Cask Marque Award we test unannounced the temperature, appearance, aroma and taste of each cask beer on sale. Brewers recommend 11-13°C and we allow a tolerance of 1°C each side in order to be able to score full marks. 90% of the pubs which...
8th June 2012 – With over 8,000 pubs in the UK achieving the Cask Marque award, demand for the scheme is spreading into Europe and America. This week The Bombardier in Paris achieved the award with its owners, Charles Wells, investing not only updating the...
16th February 2012 – The results of the Cask Marque annual survey with the licensees showed how important the award is in generating cask ale sales. 88% of licensees stated that it had helped increase sales with over 40% showing a growth in cask ale sales of...
