Congratulations on becoming Cask Marque accredited! Now you have your Cask Marque plaque and point of sale how do you go about promoting it? We would recommend using some of the ideas on this check list to get the maximum publicity from your award.
If you have used your award to promote your pub in other ways we would love to hear from you. If you send us a photo we may be able to use it on the website. Contact us on 01206 752212 or firstname.lastname@example.org
Use Cask Marque logos in your marketing by adding to letterheads / menus / local advertising. We are very keen that all Cask Marque accredited pubs and corporate members should use Cask Marque logos on any advertising they may do. To avoid abuse by non-accredited pubs we provide the logos (with copyright removed) on request by email to email@example.com. This will normally be done within 24 hours Monday – Friday but hopefully much quicker.
- Plan your Cask Marque Award Celebration night. Contact your sponsoring brewery for support and invite regulars for a party.
- Contact local newspapers – invite a local reporter and photographer to the Celebration Night. Use our template.
- Contact local radio station – invite local reporter to the Celebration Night. Use our template.
- Submit photograph of your pub to firstname.lastname@example.org. We display this on our website.
- Display Certificate of Excellence in a prominent position in your bar.
- Local advertising – ensure your Cask Marque accreditation is referred to in the advertisement and the logo included.
- Advertise ‘Try Before You Buy’ on your beer blackboards.
- Ensure you have adequate supplies of Cask Marque dripmats and other point of sale items. These can be ordered free of charge by calling 01206 752212.
- Tie in the award with themed evenings you run in your pub, eg, a cask ale quiz, steak or curry evening tied in with a special ale.
- Contact the local CAMRA (Campaign For Real Ale) branch to notify them of the award – this will then become an agenda item at the next local meeting and increase custom. Look at www.camra.org.uk for local and national information.
- Regional CAMRA branches need to hold their meetings somewhere every month – offer your Cask Marque accredited pub as a venue.
- Check that your pub appears in the way you would like it on our sat nav, text messaging service and iPhone application for maximum exposure.