What is it about? The objective of the charter is to highlight best practice in the supply chain to ensure that there are the highest levels of service standards, thus ensuring beer is delivered in prime condition. Any distributor must adhere to the following criteria...
A beer festival offers customers a great opportunity to taste a variety of different beers. Cask Ale Week is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales...
Here are our top tips for improving beer quality. If you are finding your beer is not up to scratch or customers are complaining about your beer here are 10 ways to improve beer quality. Beer when delivered must be kept in a cold store or cellar and not left in direct...
Cask Marque have produced a training DVD called “Real Beer: A bar persons guide to real beer” which teaches more about what goes on behind the scenes, both at the brewery and in the cellar of the pub. Use it to increase your staff’s product knowledge...
When pubs apply for the Cask Marque Award we test unannounced the temperature, appearance, aroma and taste of each cask beer on sale. Brewers recommend 11-13°C and we allow a tolerance of 1°C each side in order to be able to score full marks. 90% of the pubs which...
