This year’s Marston’s Beer Company’s annual On and Off Trade Reports have been officially released to trade. Insight has been gleaned from 4000 drinkers with the reports designed to work as a go-to guide for operators looking to ensure they hit the nail on the head when it comes to providing their customers with what they really want.
Deciphering through all the noise, the reports demonstrates important highlights including a selection from the below –
- Know what makes the perfect range
- Keep your customers coming back?
- Tap into the ‘weekend millionaires’?
- Keep it simple
Download the On-Trade Report and the Off-Trade Report to discover more about your customers and how to provide them with what they want.
For ease, off the back of the reports, Marston’s have given a helping hand and produced some bitesize videos – making it easy to take home those key messages. Links to the videos can be found here –