Cask ale drinkers are more likely to watch live sports and music events and support quiz nights compared with the average pub-goer, according to new research. The findings, by the producers of the Cask Report, showed sport plays a particularly important role with cask ale drinkers.

Going on a date

Watching live sports

Listening to live music

Taking part in a pub quiz

Spontaneously going out for a drink

Going out for a planned meal or drinks

Almost one-quarter (23%) of cask ale drinkers are more likely to attend the pub to watch sport compared with 13% of average pub-goers. Meanwhile, almost one-third (30%) of cask ale drinkers are more likely to go to the pub to take part in a pub quiz compared with 19% of average pub-goers, while more than one-quarter (28%) of cask ale drinkers will head to their local to watch live music compared with 17% of average pub-goers.

When it comes to spontaneously going out for a drink, 65% of cask drinkers are likely to head to the pub compared with 53% of average pub-goers, while when going out for a planned meal or drink more than three-quarters (79%) of cask ale drinkers are likely to head to their local compared with 65% of average pub-goers.

The research also showed when going on a date, one-fifth (20%) of cask ale drinkers are more likely to visit the pub compared with 15% of average pub-goers. More than one-quarter (28%) of female cask drinkers are more likely to do so than their male counterparts (18%).

The Cask Report Update concluded that “When promoting an upcoming event, make sure you make it as attractive as possible to cask drinkers – not just your regular customers but also those cask enthusiasts who are occasional visitors.”