Mr Yeomans went on to say “I would completely understand if you wanted to wash your hands of us, but I very much hope that you don’t. If you’d like to remain a part of our journey, together with Molson Coors, we will be launching a Hop Stuff Collective for original investors who would like to stay involved. Members of the Collective will receive exclusive access to key events throughout the year, a product subscription, discounts and be invited to be part of New Product Development through quarterly tastings and innovation sessions at the brewery.”
According to a post on the brewery’s website the company entered into administration on Friday 12th July and were then bought by Molson Coors. The sale includes the brewery, brand and taprooms and the transfer of all staff to Molson Coors.
James Yeomans, founder of the company in 2013 said that “Due to our financial position, this was the best possible option for our people and the future of our beers, or we faced the whole business going into liquidation. Unfortunately, a full sale of the shareholding of the Company was commercially unviable and so I truly regret to have to confirm that there will be no returns to investors.”
There have been three rounds of crowd funding since 2013.