Badger Beer is launching its first ever outdoor advertising campaign going live nationally from 22 April. The campaign highlights the great taste and quality of the brand, to encourage trial of the award-winning beers.
The series of 48-sheet and 6-sheet adverts carry the strapline: ‘Whoever said you can’t buy great taste was lying’, and will feature across key roadside sites in both digital and non-digital format nationally, as part of Badger’s fully integrated media campaign for 2019. The adverts will also feature within Badger’s social media campaign launching at the same time.
Digital screens of the adverts will be positioned outside 60 Tesco stores nationally, featuring a bottle of Fursty Ferret. The 48-sheet landscape posters will feature Tangle Foot in 30 key urban sites nationally as well as 19 key roadside sites within Badger’s Dorset heartland. Six-sheet portrait posters featuring Tangle Foot will also be positioned in 16 national urban roadside locations.
The national roadside adverts will feature a Tangle Foot bottle whilst the Dorset adverts will feature a Tangle Foot bottle as well as a cask handle and pump clip. This will remind consumers that as well as being available throughout the off-trade, the beer is also served in Hall & Woodhouse’s network of public houses across the South of England. The Dorset adverts will carry the strapline: ‘Whoever said you can’t buy great taste hasn’t been to Dorset’.
Sarah Pace, Brand Manager at Badger Beer, says: “We are extremely excited to be launching our first ever outdoor campaign, which highlights the great taste and quality of our beers. The campaign will also build on the relaunch of our brand just 10 months ago and continue to grow brand awareness, both nationally and within our Dorset heartland. With this awareness-boosting campaign we aim to increase our rate of trial and ultimately our own base of loyal customers.
“Going live on 20 May, the campaign will also include sites at key railway stations within our heartland, featuring 48-sheet posters by the platforms and carrying the same strapline: ‘Whoever said you can’t buy great taste hasn’t been to Dorset’.”
Badger Beer has been brewed in the heart of the Dorset countryside since 1777 by the family-owned independent brewer Hall & Woodhouse. Badger scooped its latest award last month at the International Beer Awards 2019, where The Fursty Ferret won bronze medal in the cask ale category (3.9%-4.3%). Hall & Woodhouse is well known for its range of award-winning beers brewed under the Badger brand and its network of public houses throughout the South of England. The brewery is now managed by the seventh generation of the Woodhouse family.