Beer and women group Dea Latis is stepping up its campaign to ‘bring beer to women’ after securing support from five brewers, who have become the organisation’s first corporate members.
Marston’s, Shepherd Neame, Harvey’s, St Austell and Duvel Moortgat have all committed funds to Dea Latis, to enable the group to significantly expand its activities. It aims to be both a forum for women working in the industry, and a consumer-facing body, encouraging more women to make beer their drink of choice.
Co-founder Lisa Harlow said, “We’d taken Dea Latis as far as we could on a volunteer basis, but felt there was potential to do so much more if we had the right level of support. The response from the industry has been really encouraging and we’re delighted to have attracted our first five corporate members.”
The group’s three co-founders – Harlow, along with Ros Shiel and Annabel Smith – are building a programme of beer and food tasting events around the country, as well conducting research into women’s attitudes to beer and developing a proactive PR campaign to encourage more media coverage of beer as a drink for women.
Harlow added, “The research will be a key piece of work for us this year as well as running more consumer events and collecting data about women employed in the brewing and supply chain. We would not be able to achieve any of this without corporate membership support. In return Dea Latis, as a cross-industry group rather than an individual brewer, is ideally placed to raise awareness and bring beer to a wider audience of media and consumers.”
Dea Latis was established in 2010 and, with in-kind support from brewers and pub operators, has held regular beer and food tastings including an annual pre-Christmas Beer & Breakfast, which returns in November this year.
The next beer and food tasting event will be on 15th June from 6.30pm at Marston’s Brewery in Burton Upon Trent to celebrate Beer Day Britain.
To see a short film of the group’s recent Beer & Food tasting in Liverpool, sponsored by CPL Training, click here