Greene King has launched an online training platform, Beer Genius, to give licensees all the tools they need to pour perfect pints and boost beer sales. Created to support the unveiling of a new look for Greene King’s flagship beer, Greene King IPA, the website will...
One sunny Saturday morning in 1999, two American psychologists opened a pop-up in a large grocery store in Menlo Park, California, offering free tastings across a range of 24 flavours of jam. The following Saturday they ran the same pop-up, but this time with just six...
Village Urban Resorts Group has been awarded the Cask Marque accreditation for beer quality across its entire group of twenty-five hotels. Supported by Marston’s, the Village Urban Resorts Group has put all of its hotels through the rigorous assessment process...
Charles Wells Pub Company provide the Award in Beer and Cellar Quality courses each month. Please see the list of dates below and for further information contact Charles Wells. Course includes: Profit through Quality Cask / Keg Beer Cellar Management Deliveries...
An evening session talking through the key principles and practices of the last, make-or-break, link in our supply chain – the cellar to the bar. This is a free joint event organised by the IBD Midland Section and JD Wetherspoon White House team, its...
The Cask Report 2015, by beer writer Pete Brown, has just been launched with up-to-date data and commentary on the state of the UK cask industry. The Report also provides a six-point plan to help licensees get the most out of cask ale and ensure they take advantage...
