The Cask Marque website which lists over 8,350 award winning pubs is now heavily consumer focused to help drive footfall into pubs. Drinkers will now be able to access a powerful search engine under the following headings: Pub Search Search by any part of the pub...
When Cask Marque was set up in 1998 to promote the cask category within the industry we quickly discovered over a third of the pubs in the UK were serving poor quality beer. The question at the time was how could you grow the cask market if customers were frequently...
8th June 2012 – With over 8,000 pubs in the UK achieving the Cask Marque award, demand for the scheme is spreading into Europe and America. This week The Bombardier in Paris achieved the award with its owners, Charles Wells, investing not only updating the...
16th February 2012 – The results of the Cask Marque annual survey with the licensees showed how important the award is in generating cask ale sales. 88% of licensees stated that it had helped increase sales with over 40% showing a growth in cask ale sales of...
The power of digital media has proved a success as the CaskFinder app is used 110,000 times to find Cask Marque pubs in a 9 week period. The app which can be downloaded free from the iPhone store and the Android Market locates the consumers nearest Cask Marque pub and...
The participants on the CaskFinder app Ale Trail have been encouraged to taste beers and give their feedback on how they rate them on a score of 1 to 5. The top beer in 2013 to date is Marstons Old Empire which overall received a 95% rating. Thornbridge have two beers...
