The participants on the CaskFinder app Ale Trail have been encouraged to taste beers and give their feedback on how they rate them on a score of 1 to 5. The top beer in 2013 to date is Marstons Old Empire which overall received a 95% rating. Thornbridge have two beers...
Brewers join Cask Marque – Lancaster Brewery and Oakham Ales have both committed themselves to being champions of cask ale by joining Cask Marque as corporate members. Paul Nunny welcomed the new members “Working with Cask Marque will deliver both companies...
The CaskFinder app is used over 50,000 times a month to discover Cask Marque pubs, and following consumer feedback a major new release has been issued for both iPhone and Android versions. Much of the upgrade is based around aspects of the ‘World’s Biggest Ale Trail’:...
In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
Tasting beer is just like tasting wine, but you don’t need to spit out. The first step is to make sure the beer you are tasting is served at the right temperature. Too cold and real ale loses many of its complex flavours. Served too warm, it can develop some you...
Preparation is always key to the success of any event in respect of health and safety. The level of detail in your planning should be proportionate to the scale of the event and the degree of risk. Here Martin Wallsworth, Group Health and Safety Manager of Charles...
