Commenting on the 2017/18 Cask Report, which highlights the role of real ale in pubs, BBPA Chief Executive Brigid Simmonds said:
“A great beer offering is of course vital for any pub. Cask remains extremely important, and has outperformed the beer market as a whole in recent years. Cask customers are very discerning, and they spend more than other drinkers, and go to the pub more often.
“Quality of dispense and good cellar management is an area where you cannot cut corners. The Cask Report is absolutely right to shine a light on these issues, and Cask Marque does great work in this area.”