Find out why cask pubs are successful and what makes a successful cask ale pub.
You can also read about the ‘cask conversation’ and why it is so important to talk to your customers about cask beer as they are a receptive audience which wants to find out more. When you see the stats you’ll realise what an opportunity they offer.
The leaflet, like the Cask Report itself, suggests ways to help bar staff talk about cask ale with more confidence.
You can also download the 2016-17 Cask Report itself.