Cask Marque, with the support of the National Brewers, has created “Beer Professional”, an e-learning training course for bar staff.
The purpose of the course, known as Beer Pro, is to improve the customer experience and give staff the knowledge to confidently recommend a beer brand or style to a guest, as well as the opportunity to upsell and demonstrate their professionalism and knowledge. It will also help with staff retention. In the first year the cost for Beer Pro will be just £30+VAT covering 10 learners.
The course takes 30 minutes and is available on a mobile, tablet or PC. It is a blend of video clips, theory, interactive exercises and a Check Your Knowledge test. When a member of the team passes this certificated course, they join the Beer Pro Club and receive further opportunities to increase their knowledge and career prospects.
Beer Pro covers:
- Prepare Yourself
- Prepare Your Glassware
- Perfect Pour
- Present Professionally
- Prospect and promote
Paul Nunny, founder of Cask Marque, is excited about this new development: “Bar staff are such an important part of delivering a great customer experience in pubs. Now we have set standards that allow bar staff to be more professional and rewarded in terms of job fulfilment. There are so many new bar staff in hospitality that it is even more important that they receive proper training to give them pride in their job. Already Thwaites, Stonegate and Punch have committed to roll out this training programme”
After extensive trials of the course, “Beer Pro” has won Course of the Year Award for 2021 from Nimble, an e-learning specialist. The judges said “This is a polished course, well-constructed and engaging through use of video and knowledge checks. It has been designed with mobile in mind which is appropriate for the busy industry that the content is aimed at. The interactions are well deployed to reinforce the key learnings that are set out in the stylish video clips. This course stands out visually.”
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