Beer and Cider Marketing Awards 2017

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The winners of The Beer and Cider Marketing Awards 2017 have been announced at a packed Old Truman Brewery in London.

The awards, in their third year, recognise the very best in beer and cider marketing and were boosted by a record number of entries and attendees on the night. The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.

The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said: “What a year! The introduction of cider to this year’s awards made the judging process even more fascinating than usual. There was some truly great across the board, but our winners delivered a masterclass in assured brand building with genuine passion for beer at its heart.”

Winners:

Best Corporate Social Responsibility

Winner: Brewgooder

Highly Commended: Heineken/Cow

Best Integrated Campaign

Winner: Wainwright Golden Ale – Find Your Mountain

Highly Commended: Tennent’s Lager with Wire Media

Best Broadcast Advertising Campaign

Winner: Charles Wells with Bombardier

Best Business to Business Campaign

Winner: There’s a Beer for That – Britain’s Beer Alliance

Highly Commended: Molson Coors 

Best Innovation

Winner: Toast Ale

Highly Commended: Hogs Back Brewery

Best Event

Winner: Camden Town Brewery

Highly Commended: Pilsner Urquell

Best Branding / Design

Winner: Camden Town Brewery

Highly Commended: North Brew Co.

Highly Commended: Yowler / Kent Cider Company / Sand Creative

Best Merchandise

Winner: Shepherd Neame with Whitstable Bay

Highly Commended: Camden Town Brewery and Young’s Pubs

Best Online Marketing

Winner: Tennent’s Lager with Bright Signals

Highly Commended: Budweiser Budvar

Best Print Advertising Campaign

Winner: There’s a Beer for That – Britain’s Beer Alliance

Best New Launch

Winner: Hop House 13 Lager / Diageo

Best Sponsorship

Winner: There’s A Beer For That – Britain’s Beer Alliance

Best PR  Campaign

Winner: Kronenbourg 1664

Best Targeting of Alternative Markets

Winner: Edinburgh Beer Factory with Paolozzi Lager

Highly Commended: Autumn Brewing Co.

Best Beer Marketing of the Year:

Camden Town Brewery

Best Cider Marketing of the Year:

Winner: Yowler / Kent Cider Company / Sand Creative

Beer: Outstanding Individual Achievement:

Jane Peyton

Cider: Outstanding Individual Achievement:

Gabe Cook

Grand Prix 2017:

Camden Town Brewery