A beer festival offers customers a great opportunity to taste a variety of different beers. Cask Ale Week is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales...
Cask Marque have produced a training DVD called “Real Beer: A bar persons guide to real beer” which teaches more about what goes on behind the scenes, both at the brewery and in the cellar of the pub. Use it to increase your staff’s product knowledge...
When pubs apply for the Cask Marque Award we test unannounced the temperature, appearance, aroma and taste of each cask beer on sale. Brewers recommend 11-13°C and we allow a tolerance of 1°C each side in order to be able to score full marks. 90% of the pubs which...
If you are wondering how to tell a great pint from an average or a duff one, then here are some tips. 1. Unless advertised as being hazy, cask beer should be clear and bright in appearance in the glass, this even applies to the dark milds and stouts. 2. Always look...
Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for. Original Research Back in...