SIBA’s BeerX which is taking place from 17th-21st March 2015 at iceSheffield, is set to benefit from a new partnership with There’s A Beer For That, the industry-wide campaign to reignite the nation’s love of beer.
There’s A Beer For That is sponsoring the BeerX bar. A focal point of the event, the 30-metre bar will dispense 250 beers brewed by SIBA members, each one a winner from one of the organisation’s 10 regional competitions for cask, bottled and craft beers in keg. Finalist beers will be judged at BeerX before being served to an anticipated 5,500+ trade and consumer visitors over its four-day duration.
SIBA managing director Mike Benner said, “We’re delighted to have the support of There’s A Beer For That for BeerX, which is one of the biggest events on the UK’s brewing calendar. The campaign’s goal of promoting beer’s quality, diversity and versatility is one that SIBA not only shares but lives and breathes every day: last year, our 800 brewers produced some 10,000 beers embracing a broad range of styles and tastes, which will be represented at BeerX.
“There’s A Beer For That provides a new and powerful platform to take British beer to a wider audience. SIBA was one of the founding members of Britain’s Beer Alliance, the group of brewers, pub operators and wider industry supporting the campaign, and the BeerX sponsorship cements our partnership.”
David Cunningham, There’s A Beer For That programme director said, “We are pleased to be supporting such a great event like BeerX in 2015. The There’s A Beer For That campaign aims to bring to life three core messages of quality, diversity and versatility of beer. SIBA`s members produce an impressive array of quality beers that combine the best of British brewing tradition with ground breaking innovation. Events like BeerX celebrate many of the fabulous beers that are brewed in the UK, making this a natural partnership”