As Beer Day Britain draws closer, There’s A Beer For That has devised further support to enable licensees to get involved and use the four-day celebration of the nation’s favourite alcoholic drink to drive trade.
There’s A Beer For That, the campaign to reignite Britain’s love of beer, has been working with Beer Sommelier and Beer Day Britain founder Jane Peyton to encourage the trade to use the four-day festival to increase footfall and sales. Kits for the Beer Day Britain weekend have been distributed to 1500 pubs and many more are expected to get behind the weekend with their own planned activity. Further support has now been announced to help drive trade with the launch of an imaginative digital toolkit that’s at the forefront of an industry-wide online promotion.
“The in-pub activation kits that we produced have proved to be popular because we designed them in partnership with pub companies” explained David Cunningham, Programme Director of There’s A Beer For That, “and it’s a significant step forward for so many pubs and breweries to be actively involved. However, we also want to take Beer Day Britain online to share information about the versatility, diversity and quality of beer with as many people as possible. Getting involved and starting a conversation online will help licensees drive footfall and generate sales as well as help change consumers attitudes towards drinking beer.”
The digital toolkit is now available to download from www.beerforthat.com/beer-day-britain and includes two newly created videos, social media post content, fact sheets, images and logos that everyone in the industry is invited to use on their own digital and social media channels. The toolkit also provides details of the #CheersToBeer toast at 7pm on Thursday 15th June and how to join the Beer Day Britain ‘thunderclap’, effectively creating an industry-wide standing ovation for beer to get the day trending on social media.
“By rolling out this toolkit, we are providing engaging content for every pub, retailer, head office, beer writer and industry employee to celebrate Beer Day Britain” continued Cunningham. This is an industry of passionate beer advocates and I hope that everyone will make use of the materials for digital and social media posts to encourage people to discover how different beers pair brilliantly with different food. All the content will run on There’s A Beer For That’s own digital channels with significant investment behind it to ensure the campaign gets off to a good start and in front of as many drinkers as possible.”
“Beer Day Britain has grown steadily” added Jane Peyton “but this year, the four-day event has really caught the imagination of the trade and consumers alike and there are hundreds of events going on around the country. This digital toolkit means that everyone can support Beer Day Britain, even if they’re unable to organise an event, and is a practical addition to the materials that have been made available to licensees”
Thousands of pubs are already preparing to get behind Beer Day Britain and the four-day weekend of activity with everyone from the large pub companies such as Ei group, Punch and M&B throwing their weight behind the celebrations right through to smaller groups and individual freehold pubs.
It’s not just pubs that are getting involved, though. Brewster’s Brewery has collaborated with Yeastie Boys to produce an official Beer Day Britain Beer, Britannia’s Brew whilst Thornbridge, Ilkley and West Berkshire Breweries are also brewing up celebration ales for the occasion. Many breweries are also holding beer festivals, beer and food matching evenings or open days including a summer party at Sambrook’s, an Open Day at The Wood Brewery and a Beer Festival at Deva Craft Brewing. Others are getting involved through the Brewers in the Community initiative backed by SIBA which recognises the important contribution breweries make to communities across the UK.
For further information about getting involved by running activity for Beer Day Britain please contact [email protected].