How should you PR? Contacting the local press is one of the easiest ways to get some free advertising for your pub and to make it even easier we have provided a couple of press templates where the work is virtually done for you. All you have to do is: 1. Click on the...
Tasting beer is not just about being able to say ‘this pint is good’ or ‘this pint is bad’. It is important to be able to identify individual flavours which are present in the beer. There are 1000s of different beers available in British pubs...
When Cask Marque was set up in 1998 to promote the cask category within the industry we quickly discovered over a third of the pubs in the UK were serving poor quality beer. The question at the time was how could you grow the cask market if customers were frequently...
The power of digital media has proved a success as the CaskFinder app is used 110,000 times to find Cask Marque pubs in a 9 week period. The app which can be downloaded free from the iPhone store and the Android Market locates the consumers nearest Cask Marque pub and...
The CaskFinder app is used over 50,000 times a month to discover Cask Marque pubs, and following consumer feedback a major new release has been issued for both iPhone and Android versions. Much of the upgrade is based around aspects of the ‘World’s Biggest Ale Trail’:...
