Following a recent Board meeting of independent brewers in Burton on Trent, SIBA is moving forward with plans to create a marketing ‘Code of Practice’ for its members. SIBA members and a panel of experts will be discussing the issues around offensive marketing...
The winners of The Beer and Cider Marketing Awards 2017 have been announced at a packed Old Truman Brewery in London. The awards, in their third year, recognise the very best in beer and cider marketing and were boosted by a record number of entries and attendees...
Surrey-based Hogs Back Brewery is celebrating its 25th birthday this month by turning back the clocks and offering its flagship Traditional English Ale (TEA) at 1992 prices in a handful of pubs close to the brewery in Farnham. On Thursday 24 August, around 10 local...
Congratulations on becoming Cask Marque accredited! Now you have your Cask Marque plaque and point of sale how do you go about promoting it? We would recommend using some of the ideas on this check list to get the maximum publicity from your award. If you have used...
The power of digital media has proved a success as the CaskFinder app is used 110,000 times to find Cask Marque pubs in a 9 week period. The app which can be downloaded free from the iPhone store and the Android Market locates the consumers nearest Cask Marque pub and...
