Cask ale drinkers were surveyed by Cask Marque to gain their input as to cask ale’s ideal temperature. This followed last year’s Cask Report which identified temperature as the important driver of cask ale sales.The results showed that 97% of drinkers were...
(Reproduced courtesy of Pete Brown. Follow him here.)After talking last week about some general attitudes and behaviours around cask ale, this week I’m focusing in on the sense I got from research about some specific issues around how cask is presented to the...
(Reproduced courtesy of Pete Brown. Follow him here.) The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the Report this year (well, only bits of it) but I did do the research behind it....
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
Commenting on the 2017/18 Cask Report, which highlights the role of real ale in pubs, BBPA Chief Executive Brigid Simmonds said: “A great beer offering is of course vital for any pub. Cask remains extremely important, and has outperformed the beer market as a...
