There are plenty of opportunities to get involved in Cask Ale Week and, if you run a pub, why not replicate some of these ideas in your own pub? See below for plans so far from breweries and pubs around the UK including beer festivals and tastings, food and beer...
Cask Marque, the industry watchdog responsible for assessing the quality of cask ale in pubs nationwide has reached a milestone by awarding the accreditation to the 9000 th pub. The Court Inn in Durham was nominated for Cask Marque by Timothy Taylors, and received two...
Congratulations on becoming Cask Marque accredited! Now you have your Cask Marque plaque and point of sale how do you go about promoting it? We would recommend using some of the ideas on this check list to get the maximum publicity from your award. If you have used...
How should you PR? Contacting the local press is one of the easiest ways to get some free advertising for your pub and to make it even easier we have provided a couple of press templates where the work is virtually done for you. All you have to do is: 1. Click on the...
What is cask ale – It is known popularly as “real ale” thanks to more than a quarter-century of feverish and dedicated activity by the Campaign for Real Ale (CAMRA). But a brewer and a connoisseur will prefer the term “cask-conditioned...
