Cask Ale Week was busy for a large number of breweries and pubs and obviously a huge amount of effort was required to make many of these events and activities happen. We’re now getting feedback on what worked and what sort of impact all this hard work had on...
Cask Ale Week was a massive opportunity for breweries and pubs to really talk up cask ale and get their communities behind them. Here are some examples from Palmers Brewery showing a really integrated campaign with: Pub activity including promotinal material offering...
The Caledonian Brewery in Edinburgh has declared Cask Ale Week a success following its social media-led tutored tasting night which attracted a record audience to the Brewery. More than 150 drinkers, who like Caledonian Beer and its award-winning Deuchars IPA on...
There is a wealth of activity from Palmers Brewery in Dorset: A celebrity chef will be cooking bacon and sausage sandwiches/buns – the buns will include Tally Ho beer! The Brewery will be open to the public, with between 3-5 free brewery tours throughout the day. The...
The Cask Report 2015, by beer writer Pete Brown, has just been launched with up-to-date data and commentary on the state of the UK cask industry. The Report also provides a six-point plan to help licensees get the most out of cask ale and ensure they take advantage...
