Cask Ale Week was a massive opportunity for breweries and pubs to really talk up cask ale and get their communities behind them.

Here are some examples from Palmers Brewery showing a really integrated campaign with:

• Pub activity including promotinal material offering visitors a free brewery tour
• Pub menu supporting Cask Ale Week using cask ale as an ingredient
• Invitation to the free brewery tour
• Beer sampling in town
• A cycle ride/tour de Palmers with some great pictures and Twitter activity – including tweeting the winners and their times
• Social media including Twitter and Facebook
• Resulting local press coverage

“Our business revolves around cask ale, so it makes perfect sense to use Cask Ale Week to promote our brands and brewery – at the same time as supporting pubs.  Meeting our customers and having a beer with them is brilliant. The more people who can see and share our passion for real ale the better” says Darren Batten, Palmers Head Brewer.