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Cask Ale Week – Palmers show how it’s done

Cask Ale Week was a massive opportunity for breweries and pubs to really talk up cask ale and get their communities behind them.

Here are some examples from Palmers Brewery showing a really integrated campaign with:

  • Pub activity including promotinal material offering visitors a free brewery tour
  • Pub menu supporting Cask Ale Week using cask ale as an ingredient
  • Invitation to the free brewery tour
  • Beer sampling in town
  • A cycle ride/tour de Palmers with some great pictures and Twitter activity – including tweeting the winners and their times
  • Social media including Twitter and Facebook
  • Resulting local press coverage

“Our business revolves around cask ale, so it makes perfect sense to use Cask Ale Week to promote our brands and brewery – at the same time as supporting pubs.  Meeting our customers and having a beer with them is brilliant. The more people who can see and share our passion for real ale the better” says Darren Batten, Palmers Head Brewer.


CAW free tours Tour de Palmers Tour de Palmers 2London in Dorset Spreading the Palmers Ale word
Ropemakers pub menu supporting CAW





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