Congratulations on becoming Cask Marque accredited! Now you have your Cask Marque plaque and point of sale how do you go about promoting it? We would recommend using some of the ideas on this check list to get the maximum publicity from your award. If you have used...
What is cask ale – It is known popularly as “real ale” thanks to more than a quarter-century of feverish and dedicated activity by the Campaign for Real Ale (CAMRA). But a brewer and a connoisseur will prefer the term “cask-conditioned...
When it comes to dining, beer is being given a major push by brewers and beer writers as an accompaniment to food. With the variety of flavours derived from different hop strains and ingredients, different beers are able to contrast and complement a range of different...
So which do you prefer, a golden ale or a stout? A barley wine or a mild? The multitude of beer styles within cask ale can make a visit to a pub or beer festival a voyage of discovery. To discover more about beer styles you can visit CAMRA which has information on:...
LocAle is a CAMRA scheme which encourages pubs to stock beer from local breweries. Stocking a local beer can enable pubs to differentiate themselves from other local pubs, and gain new customers and increased beer sales. Stocking locally-brewed real ale also enables...
