Cask Marque have produced a training DVD called “Real Beer: A bar persons guide to real beer” which teaches more about what goes on behind the scenes, both at the brewery and in the cellar of the pub. Use it to increase your staff’s product knowledge...
If you are wondering how to tell a great pint from an average or a duff one, then here are some tips. 1. Unless advertised as being hazy, cask beer should be clear and bright in appearance in the glass, this even applies to the dark milds and stouts. 2. Always look...
Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for. Original Research Back in...
The Cask Marque website which lists over 8,350 award winning pubs is now heavily consumer focused to help drive footfall into pubs. Drinkers will now be able to access a powerful search engine under the following headings: Pub Search Search by any part of the pub...
The power of digital media has proved a success as the CaskFinder app is used 110,000 times to find Cask Marque pubs in a 9 week period. The app which can be downloaded free from the iPhone store and the Android Market locates the consumers nearest Cask Marque pub and...
