Employees, partners and friends joined the team at leading South West brewer St Austell Brewery for a huge beach party to celebrate the success of the company’s own brand beers over the past 18 months.
In March this year the Brewery reached the landmark figure of 100,000 brewers’ barrels of its own brand beers brewed and sold in a calendar year – the first time the milestone amount has been reached in the company’s 164 year history. The success of the Brewery’s own brands beers, such as its multi award-winning Tribute Pale Ale, Proper Job IPA and Korev lager, has continued with St Austell looking to further extend its own record again this year with production of its own brand ranges on course to reach 110,000 barrels.
The success of the Brewery’s beer sales is even more impressive when compared to current trends in the national beer market in the UK. Recent figures from the British Beer and Pub Association (BBPA) show a 1.1 % drop in UK beer sales in the 12 months to the end of July (-2.8% in the on trade and +0.5% in the off trade).
James Staughton, Managing Director of St Austell Brewery (pictured left), said: “This was an opportunity for us to say thank you to all our friends and colleagues who play such a key role in our success. Our own brand beers continue to grow in popularity both in pubs and in supermarkets throughout the UK thanks to all those who are part of our pub estate, our commitment to a quality product and fostering longstanding relationships. Our success is also a success for Cornwall as well with over 30 new jobs having been created in the last two years in brewing, sales, marketing, distribution, finance and the other support functions.”
Roger Ryman, Head Brewer at St Austell Brewery, said: “We’re now brewing one pint every second right here in Cornwall, which is a fantastic achievement. I believe that our growth is being driven by our commitment to using the highest quality of local produce in all our beers, be it draught or bottle. We are also continuing to invest in the St Austell site to enable future growth and we are absolutely committed and proud to brew 100% of our beers in Cornwall something which we know is very important to our customers.”