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Profits grow at Purity

After celebrating a decade in business throughout 2016, Purity Brewing Company is rounding off the year by announcing its financial results, highlighting further success and consistent growth.

With continued expansion in the independent free trade, its national managed on-trade and further strong performances in the national off-trade, the craft beer brewery is reporting sales growth of 33% Y-O-Y to £7.85m, with an EBITDA which has more than trebled over the last 2 years to £1.07m.

Profits have increased in a year which saw Purity balancing growth with its award-winning sustainable business practices. The brewery won international beer awards for its Pure Gold, Mad Goose, Pure UBU, Longhorn IPA, Lawless Lager and Saddle Black brands, whilst also maintaining its crown as Midlands Sustainable Manufacturer of the Year. Purity also took the Beer Awards’ Best Brewery Experience accolade at the inaugural awards.

purity-the-founders-l-r-paul-halsey-and-jim-minkinPurity owners Paul Halsey and James Minkin (pictured left) launched the brewery at Upper Spernal Farm in 2005, when they brewed and sold the beer themselves, even making the deliveries. Later, they recruited now Director of Brewing Flo Vialan and built up a dedicated team of passionate people to deal with the growing demand for their sustainably brewed beers. Paul and Jim now employ 42 people, up from 32 the previous year.

As the business looks towards further growth, Purity shows no signs of slowing up and is continuing to invest in new equipment, capacity and staff. Purity is on target to brew over 30,000 brewers’ barrels or (8.6 million pints) this coming year.

Purity MD, Paul Halsey: “For us, our ongoing success is 100% down to the team we have created and our loyal customers and fans. We continue to place the beer at the heart of our business and our focus to deliver consistently brilliant beer is as true today as it has ever been. As the industry continues to face its challenges, we’ll continue to innovate to ensure that our beers stand out in a highly competitive market.”

He added: “Building up trust with our customers has been the key to retaining great relationships. Our beer delivers excellent sales and this means that our customers can confidently give their increasingly knowledgeable and discerning consumers exactly what they deserve; consistently great beer crafted with a conscience.”