Meantime are now live on the Blippar (AR) platform creating an innovative augmented reality app for the beer connoisseur.

Using Blippar, a free app that can be downloaded on smartphones and tablet devices, customers can ‘blipp’ the Meantime logo on labels and beer font badges to reveal a menu of interactive options, including 30 second mini-videos by expert sommeliers imparting tasting-notes and food matching advice.

Geared towards expanding the horizons of inquisitive beer drinkers, the app employs the latest in AR technology to harnesses the craft brewer’s most powerful point of sale. Bringing the unique array of products to life, its potential to educate and inform is placed at the hands of the consumer and anchored firmly in the environments in which Meantime is most enjoyed – from busy restaurants, pubs and bars, to the local supermarket and in the home.

Additional features include a range of carefully created beer-based recipes as well as news and information. If you haven’t seen Blippar in action before simply download the app, visit the Meantime website and  find a beer to scan. You’ll then find competitions and offers as well as tasting notes for Meantime beers.