To mark the official 90th birthday celebrations of HM Queen Elizabeth II this weekend, Greene King IPA is temporarily changing its name – to Greene Queen IPA.
For this one weekend only, the specially selected pubs will swap their Greene King IPA pump clip to a Greene Queen IPA pump clip, which is designed in eye-catching regal colours and emblazoned with the new moniker.
Chris Houlton, managing director of Greene King brewing brands, said of the change: “Our limited edition Greene Queen IPA brings together and celebrates three national institutions – quality cask ale, the great British pub and the royal family.
“Greene Queen IPA is still our same easy-drinking flagship beer that appeals to a range of drinkers and occasions and, with its fitting name, will be a great pint to accompany the celebrations this weekend.”
Pubs that will serve Greene Queen IPA include the Golden Fleece, Adam & Eve and Sherlock Holmes in London, the Chesterfield and Mill House in Burton-on-Trent, and a number of pubs in the hometown of the Greene King brewery in Bury St Edmunds, Suffolk.
Greene King will also give away 90 limited edition bottles of Greene Queen IPA on Facebook.