Fuller’s is building on the success of its recent #EmptyPint promotion with #TweetAt12. Drinkers are invited to take part in London’s biggest quality taste test by tweeting the hashtag #TweetAt12 to @London_Pride from 12 noon until 12.12 daily. All valid entries will receive a code to redeem at a Fuller’s pub for a pint of London Pride, which can be used before midnight the following day.
Head of Marketing, Jane Jones, said: “We taste beer at the Brewery every day to ensure its high quality is maintained. We wanted to give our loyal followers the chance of joining in those tasting sessions in whichever Fuller’s Pub they’re in. To that end, as well as the code for a pint at the pub, tweeters will receive a short video on the best way to taste beer.
“The #EmptyPint Twitter activity generated a lot of noise and showed real resonance with our fans. We expect to see a similar response to #TweetAt12 – and we can’t wait to see just how many quality taste checks happen throughout London every day.”
The promotion will run initially for a two week period up to 17 May 2015 and is supported by above the line advertising in the London area.