by Alastair Macnaught | Oct 23, 2018 | Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, News, Practical Advice, Quality, Real Ale, Reports
(Reproduced courtesy of Pete Brown. Follow him here.) The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the Report this year (well, only bits of it) but I did do the research behind it....
by Annabel Smith | Oct 11, 2018 | Ale Trail, Cask Ale, Events, Promotion, Real Ale
A group of ale enthusiasts brought together by Cask Marque’s ‘Ale Trail’ have forged a firm friendship after becoming Ale Ambassadors for the brand. Drinkers are awarded ‘Ale Ambassador’ status by Cask Marque when they scan 500 or more Cask Marque certificates, using...
by Alastair Macnaught | Sep 28, 2018 | Beer and Food, Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, Improving profits, Insight, Practical Advice, Quality, Real Ale, Stats & Research
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
by Louise Ashworth | Sep 27, 2018 | Breweries, Cask Ale, Events, News, Real Ale
Hogs Back Brewery celebrated its fourth annual hop harvest with a party for more than 1000 residents, families, friends and members of the Tongham TEA Club. Despite rainfall on the day, spirits were high among the guests enjoying live music, a Kids Zone, street food,...
by Alastair Macnaught | Aug 8, 2018 | News, Real Ale
Siren Brewery based in Berkshire has won the Campaign for Real Ale’s prestigious Champion Beer of Britain award, one of the highest accolades in the beer industry. Awarded on the opening day of the Great British Beer Festival at Olympia London, Broken Dream...
by Natalie Smith | Aug 2, 2018 | Ale Trail, Breweries, Cask Ale, Real Ale
Thursday 24th May 2018 – The day of the much anticipated Cask Marque ale ambassador course had arrived. The reward for scanning 500 pubs on the ‘World’s Biggest Ale Trail’. There was an air of excitement from the committee as we assembled at the famous Marston’s...
