(Reproduced courtesy of Pete Brown. Follow him here.)After talking last week about some general attitudes and behaviours around cask ale, this week I’m focusing in on the sense I got from research about some specific issues around how cask is presented to the...
I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is...
Here’s a video of beer journalist, and 9 time Cask Report writer Pete Brown talking about his research for the 2018-19 Cask Report. Interesting Points: People are interest in benefits, not features… Quality always matters! Closely linked to awareness and...
(Reproduced courtesy of Pete Brown. Follow him here.) The latest edition of the Cask Report has prompted quite the debate around the plight and possible future of cask. I didn’t write the Report this year (well, only bits of it) but I did do the research behind it....
A group of ale enthusiasts brought together by Cask Marque’s ‘Ale Trail’ have forged a firm friendship after becoming Ale Ambassadors for the brand. Drinkers are awarded ‘Ale Ambassador’ status by Cask Marque when they scan 500 or more Cask Marque certificates, using...
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
