Jan 19, 2017 | News, Promotion
Robinsons Brewery and Iron Maiden have unveiled a strong new look for their multi award-winning TROOPER beer ahead of an exciting year for the brand. The beer, created by Robinsons and Iron Maiden frontman Bruce Dickinson, has been a runaway success, selling over 15...
Jan 16, 2017 | News, Promotion
Abbeydale Brewery is launching a rebrand for its renowned core range of cask ales. With the previous artwork having been in use since the brewery’s formation in 1996, the new look is intended to refresh the range whilst paying homage to Abbeydale’s rich history and...
Nov 3, 2016 | Advice, Beer Quality, Cask Ale, Improving profits, Insight, Promoting your pub, Promotion, Quality
As part of Cask Marque’s continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition. These can be used as a guide...
Nov 2, 2016 | News, Promotion
Marston’s beers have been given a striking new look in a revolutionary departure from its traditional imagery in a bid to attract a new generation of drinkers to Marston’s story in Burton, the spiritual home of UK brewing, at the heart of the new campaign. In...
Oct 7, 2016 | News, Promotion
The UK’s largest independent brewer, Charles Wells, has launched a new campaign for their Bombardier brand focussing on the individuality of the beer range and its drinkers. With TV spots, video on demand and outdoor placements, the ads feature blind drummer, Roy...
Sep 28, 2016 | News, Promotion
A new corporate identity has been unveiled by Kent brewer and pub operator Shepherd Neame Ltd, Britain’s Oldest Brewer. The project impacts on all areas of the independent family business, including its historic Faversham brewery, pub signage on its 330 pubs and...