Aug 6, 2015 | Insight, New to Cask?, News, Practical Advice
As brewers and beer drinkers converge at Olympia for the Great British Beer Festival, the Cask Matters group is urging everyone involved in serving cask beer in pubs and bars to sign up for its Cask Beer Uncovered e-learning programme. Some 60,000 drinkers are...
May 26, 2015 | Good Practice, New to Cask?, News, Practical Advice
Cask Beer Uncovered was launched in March and is free of charge to all pubs and their staff. Developed by the Cask Matters partnership, the e-learning programme is designed to inform, engage and enthuse bar staff about cask beer and help pubs to maximise the potential...
Apr 3, 2015 | Innovation, New to Cask?, News, Practical Advice
The new, free e-learning course, Cask Beer Uncovered is proving popular with many companies involved in selling cask beer and is being widely adopted. The course has been produced by Cask Matters and developed by CPL Training. According to Greg Beresford, Recruitment...
Feb 9, 2015 | Good Practice, News, Practical Advice
One sunny Saturday morning in 1999, two American psychologists opened a pop-up in a large grocery store in Menlo Park, California, offering free tastings across a range of 24 flavours of jam. The following Saturday they ran the same pop-up, but this time with just six...
Jan 28, 2015 | Events, News, Practical Advice
The Society of Independent Brewers (SIBA) has unveiled speakers for BeerX, its celebration of British beer taking place in Sheffield this March. Speakers addressing delegates on BeerX Industry Day, Thursday 19 March, are: Bob Pease, chief executive officer of the...
Nov 25, 2014 | Case Studies, Events, News, Practical Advice
Managed pub and bar operator TCG is celebrating the success of its fourth annual Proud of Our Ale festival, held in 40 of its pubs for seven weeks. Over the four years since the first campaign in autumn 2011, TCG’s cask ale volumes during Proud of Our Ale have grown...
